Hi, I'm Paula

I am a seasoned senior product and website designer with more than a decade of experience, operating out of Copenhagen. I specialize in remote-friendly freelance work. My most recent role was with ABC, Denmark's latest unicorn startup.

Prior to that, I contributed to the rapid growth of Bitz, the UK's fastest-growing bank. Earlier in my career, I was the inaugural design hire at Cults.

My process

Strategy

Design strategy aligns design with business goals, focusing on achieving success and solving problems. It involves defining objectives, creating a cohesive brand identity, enhancing user experience, maintaining consistency, embracing innovation, and measuring performance to ensure ongoing improvement.

Design

Design strategy aligns design with business goals, focusing on achieving success and solving problems. It involves defining objectives, creating a cohesive brand identity, enhancing user experience, maintaining consistency, embracing innovation, and measuring performance to ensure ongoing improvement.

Timeline

Design strategy aligns design with business goals, focusing on achieving success and solving problems. It involves defining objectives, creating a cohesive brand identity, enhancing user experience, maintaining consistency, embracing innovation, and measuring performance to ensure ongoing improvement.

Experience

Four Square

Product designer | 2020-2023

Cults

Product designer | 2020-2023

Bitz

Product designer | 2020-2023

Proxima

Product designer | 2020-2023

Get in touch

Have a project in mind?

I can assist with website design, creating new products, enhancing existing product features, establishing a robust design system, and building websites using Webflow for your business.

Email me with your thoughts at paula@gmail.com